The WHO manual highlights the experiences of countries that have successfully implemented the tax, including Mexico, South Africa, and the United Kingdom.

“Taxes on sugar-sweetened beverages can be a powerful tool to promote health because they save lives and prevent disease while advancing health equity and mobilizing revenue for countries that could be used to realize universal health coverage,” said Dr. Ruediger Krech, Director of Health Promotion at WHO.

SSB, tobacco, and alcohol taxes have proven to be cost-effective ways of preventing diseases, injuries, and premature mortality. SSB tax can also encourage companies to reformulate their products to reduce sugar content.

Regular consumption of SSBs, including soft drinks, flavored milks, energy drinks, vitamin waters, fruit juices, and sweetened iced teas, is associated with an increased risk of dental cavities, type 2 diabetes, weight gain, and obesity in both children and adults, heart disease, stroke and cancer.

Evidence shows that implementing taxes on SSBs increases product prices and reduces demand, resulting in less purchases. A one-time global SSB tax increase that raised prices by 50% could generate additional revenues of US$1.4 trillion over 50 years.

A recent Gallup Poll also found that a majority of people across the United States, Tanzania, Jordan, India, and Colombia supported taxes on SSBs, alcohol, and tobacco.

WHO called on countries to introduce or increase existing SSB taxes to raise the prices of these unhealthy products, lessen demand, and reduce consumption. (ILKHA)