The campaign is aimed at raising awareness of the alleged atrocities committed by Israeli forces in northern Gaza and calls for protests at US and Israeli embassies worldwide.

In their statement, Hamas condemned what they describe as "genocide" and the forced displacement of Palestinian civilians. The group urged social media users to utilize the hashtag #Jabalia_Genocide and similar tags to highlight the situation in Gaza.

The campaign comes amid ongoing Israeli genocide and widespread destruction in the region, as Hamas seeks to garner international attention and support through digital platforms. (ILKHA)